After the social movement is created, there are two likely phases of recruitment. The first phase will gather the people deeply interested in the primary goal and ideal of the movement. The second phase, which will usually come after the given movement had some successes and is trendy; it would look good on a résumé. People who join in this second phase will likely be the first to leave when the movement suffers any setbacks and failures.
Any honest student of history must acknowledge that the movement begun by a carpenter’s son 2,000 years ago in Israel which continues to grow today meets all the qualifications of a successful spiritual movement. In fact, we could easily argue that Jesus Christ was and is the most successful movement leader of all time. Why?
- This movement is centered around a Person, not just a charismatic personality.
- It is empowered by humble dependence upon the Holy Spirit, not fads and trends.
- Its driving force is the most compelling cause in the universe: the glory and fame of the One true, loving God among all peoples and all nations.
- Millions of true followers have endured harassment, persecution, torture, death, defamation and hardship with love, joy, peace and self-control.
- The movement (aka the church) continues to rapidly grow with amazing fruitfulness after 20 centuries.
- It is completely inclusive: no one is excluded due to gender, race, financial status, ethnicity, social caste, intelligence or religious background.
- Its visionary end possesses the broadest possible scope. In other words, it is worthy of giving one’s entire life to help fulfill.
- Four marks of a movement that changed the world in half a generation.
- Common mistakes that we all make in building movements.