Let Your Message Come Through

November 2, 2008 — Leave a comment

The ability to clearly communicate sets excellent leaders apart from the others. One way to ensure poor communication is by medicating people with boring, run-on, predictable presentations.

You’ve got something important to say. How do you say what you mean and increase retention of what was said?

Here are a few tips:

  • The greatest teacher the world has ever known used three time-proven methods. He told stories, asked questions, and practiced what he preached.

  • Give me a word picture, or a great image. Unless you’re training someone for a very specific task, avoid powerpoints with lots of small bullets.

  • Read this FastCompany article on good presentations.

  • Make it Stick. Consider reading Made To Stick by Chip & Dan Heath. They help us communicate SUCCESsfully by exploring six qualities that make ideas easily memorable. Keep things:
  1. Simple
  2. Unexpected
  3. Concrete
  4. Credible
  5. Emotional
  6. Stories

I think I can remember those.


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