That’s a weakness in most, if not all, business books. Authors need to hold up/present real case company examples, and by the time the book gets printed and hits the bestseller list, the material contained within the pages may be dated, and most importantly, real life economic challenges can actually undermine the material.

Circuit City embodies “Denial of Risk and Peril” and “Grasping for Salvation”. I still remember reading Circuit City press releases about “not our fault, everything is going well except economy stunk last quarter”.